Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of shopping companies are turning to server-side monitoring as a way to improve their information collection procedures. While it requires much more technical knowledge than normal GTM and may introduce extra prices, it can lead to higher precision and even more dependable data
Pixel tracking utilizes a piece of code to register conversions on your site. It's easy to set up and less prone to ad blockers.
1. More accurate information
The typical approach of tracking conversions on an internet site, making use of pixels, is having trouble with transforming internet browser personal privacy policies. This implies that the data being sent to Google Ads, Facebook Manager and various other platforms is less exact than it must be.
Server-side tracking is a more safe and secure alternative that assists to bypass these restrictions, as it's filled from your very own domain and treated as first-party code, suggesting it's less likely to be influenced by advertisement blockers or other protection procedures. This offers more exact data and a more full photo of user trips across networks.
Furthermore, this kind of monitoring enables companies to track conversions beyond the web site, such as phone calls and in-store brows through, which can be tough for pixel-based tracking. This adaptability provides marketers extra ownership over the information they send, and makes it easier to abide by various information laws. It's additionally a great deal much less vulnerable to fraud, as it's harder for fraudulent stars to manipulate the system by changing the postback URL.
2. Much better control over data.
Server-side monitoring allows services to collect and enhance data before sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can help marketing professionals make more educated marketing choices.
Traditional pixel tracking relies upon JavaScript tracking codes that are placed in internet site visitors' web browsers. These tracking codes are often blocked by advertisement blockers, which can result in information collection interruptions and incorrect outcomes. Server-side tracking allows organizations to bypass these restrictions and give accurate, constant information that is less vulnerable to disturbance.
This type of tracking additionally allows companies to track conversions that happen beyond the site, like telephone call and in-store acquisitions. This is important considering that brand-new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is best affiliate marketing tools a vital reason why S2S is much more trustworthy for businesses seeking to adapt to these adjustments.
3. Much less prone to fraud
Server-side monitoring makes it possible for businesses to manipulate data hauls prior to it gets to third party endpoints, improving safety and security and personal privacy. This is specifically important as different web browsers and platforms progressively transform just how they handle cookies. For example, in iOS 14, Safari will only provide first-party cookie information and will certainly not permit pixel-based monitoring. Using server-side tracking, you can bypass these restrictions and remain to track conversions that happened outside of your internet site.
On top of that, server-side monitoring allows you to capture user data directly on your own servers. This eliminates dependence on third parties, which can be susceptible to violations and personal privacy offenses.
A server-side radar is a set of instructions that tells your site's server what occasions to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's also used to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternate technique that utilizes a little item of code on your web page to accumulate information from individuals.
4. Simpler to execute
Server-side tracking is a data collection procedure that takes place on the internet site's very own web server, bypassing web browser limitations. This means that data accumulated by the website/app is first sent out to the web server where it's processed and after that forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it minimizes the range of data management and offers companies a lot more control over transmission, making it normally much more dependable. As a result, it's much less vulnerable to data challenges caused by points like a damaged connection or an active advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the server. This allows you to have even more precise data and helps make sure compliance with privacy laws such as GDPR. Additionally, it likewise avoids the monitoring restrictions imposed by internet browsers and ad blockers.