Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of shopping services are turning to server-side tracking as a means to enhance their information collection procedures. While it requires extra technical knowledge than routine GTM and might present additional prices, it can result in better accuracy and even more trustworthy data
Pixel tracking uses a piece of code to sign up conversions on your website. It's easy to establish and much less susceptible to advertisement blockers.
1. Extra accurate data
The conventional technique of tracking conversions on an internet site, utilizing pixels, is having difficulty with altering web browser personal privacy plans. This indicates that the data being sent to Google Ads, Facebook Business Manager and other platforms is less accurate than it needs to be.
Server-side monitoring is a much more safe choice that helps to bypass these restrictions, as it's loaded from your very own domain name and treated as first-party code, implying it's less most likely to be influenced by advertisement blockers or other safety procedures. This supplies a lot more precise data and an extra full photo of user journeys throughout networks.
Additionally, this type of monitoring enables companies to track conversions outside of the internet site, such as call and in-store check outs, which can be challenging for pixel-based tracking. This adaptability provides online marketers more possession over the information they send, and makes it less complicated to abide by different information legislations. It's also a whole lot much less vulnerable to fraudulence, as it's harder for deceptive stars to control the system by altering the postback link.
2. Better control over information.
Server-side monitoring allows organizations to gather and enrich information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can assist marketers make even more informed advertising and marketing decisions.
Traditional pixel monitoring relies on JavaScript tracking codes that are positioned in site site visitors' browsers. These tracking codes are usually blocked by advertisement blockers, which can lead to information collection disruptions and imprecise results. Server-side monitoring allows organizations to bypass these restrictions and provide precise, consistent data that is much less vulnerable to disturbance.
This type of monitoring also enables businesses to track conversions that occur beyond the site, like telephone call and in-store acquisitions. This is essential given that new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason S2S is extra reliable for services seeking to adjust to these changes.
3. Much less prone to fraudulence
Server-side tracking allows companies to adjust data hauls before it gets to 3rd party endpoints, enhancing security and privacy. This is specifically essential as various browsers and systems increasingly alter just how they deal with cookies. As an example, in iOS 14, Safari will only supply first-party cookie information and will not permit pixel-based tracking. Utilizing server-side monitoring, you can bypass these limitations and remain to track conversions that took place beyond your website.
On top of that, server-side tracking enables you to record user data directly on your own servers. This removes dependancy on third parties, which can be susceptible to violations and personal privacy infractions.
A in-app advertising optimization server-side radar is a set of instructions that informs your internet site's server what events to tape. This information is then sent out to analytics devices like Google Analytics and Facebook Business. It's likewise utilized to cause event-based advertisements, such as retargeting. In contrast, pixel tracking is a different approach that makes use of a tiny item of code on your page to accumulate information from customers.
4. Less complicated to implement
Server-side tracking is a data collection procedure that happens on the website's very own web server, bypassing internet internet browser constraints. This suggests that data gathered by the website/app is first sent out to the web server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it minimizes the range of data administration and gives organizations more control over transmission, making it generally more reputable. Therefore, it's much less susceptible to information difficulties caused by things like a busted link or an energetic ad blocker being installed.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, but this is after that passed straight to your advertising and marketing tools on the server. This permits you to have even more precise data and helps make certain conformity with privacy regulations such as GDPR. Moreover, it additionally prevents the tracking limitations enforced by web browsers and ad blockers.